Strategy & Story

Unwittingly eclectic, innately curious, I am a narratologist: a strategist and sense-maker, coach and strategic communicator, messaging expert and writer.

I help senior leaders craft and deliver their strategic narrative: the system of connected stories that are mission-critical to their success.

My clients come from across industries and sectors including startups, scale-ups, through to  global brands such as Google, Greenpeace International, Solidaridad, UNStudio, T-Mobile, Vodafone,  McKinsey & Company, Akzo Nobel, Exact and many more.

I also share lectures, workshops and trainings on narrative, story, innovation, technology and more. Clients include Syracuse University, Martin J. Whitman School of Management, Piet Zwart Institute of the Willem De Kooning Academy, University of Amsterdam MediaLAB and more.

I have almost 30 years experience in digital, tech, CX, sustainability, supply chains and logistics, operating models, circular economy, and design and systems thinking and have worked across many disciplines, cultures, countries and contexts. My formal education is in Business Management, IT, and media production.

I draw upon fields such as anthropology, semiotics, cognitive science, social practice, and film theory. And in another life, I was a professional musician. I still compose, play, and make experimental film.

What I do as a narratologist

• I help leaders design and deliver strategic narratives
• I facilitate strategy and story sessions;
• I advise, coach and train; and
• I write.

Based in Amsterdam, I work internationally and call upon an international network of trusted specialists for larger projects.

You can say hi on steve@storywise.biz

Be splendid.

—Steve