Online retail and recession, social media and search

by Steve Seager

In his post today, Adam Ostrow, Mashable Editor-in-Chief, makes some interesting observations on this just published report on who is spending what in the social media arena in 2009. Bear in mind he is talking about online retailers, social media marketing and search engine marketing. The gist of what Adam says is that where retailers […]

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Content marketing: a definition

by Steve Seager

I will be referring often to content marketing as a concept, so thought I would put the flesh on the bones right now. This is a nice global definition to get your teeth into a very important aspect of the social web. I will be chatting about aspects of this throughout my posts. So what […]

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Err…what makes social media content relevant?

by Steve Seager

In his post from today, Lewis Green makes a good point regarding culture change as a key factor in companies adopting, and adapting to, social media. Spot on. In the post he also mentions that the content we publish defines whether or not we have readers/viewers. Aha! Content! One of my favourite topics! Quoting Molly […]

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Buyer personas: where to start with social media

by Steve Seager

Some people will tell you should start small with social media…try it out, get your feet wet. The second most often proffered advice is: “Listen!” Hm. Right advice, wrong place to start. Social media is a very big and very noisy place. So how do you know which channels to try out? How do you […]

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Kröller-Müller and the power of scale in social media

by Steve Seager

I went to the Kröller-Müller Musem yesterday – an amazing art museum in the East of the Netherlands, annexed to 300,000 square metres of gorgeous forest. You really should go if you get the opportunity. Their collection of art and sculpture is truly amazing – Van Gogh, Mondriaan, Picasso, Rodin, Henry Moore, Giacometti, Gaugin…the collection is stunning. But […]

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Lafayette, trust, and the online nod

by Steve Seager

Lafayette, my favourite bar in The Hague, is nothing special really. Same beer as everyone else. Decent food. Nothing special. Except for one thing. Each time I enter, every member of staff makes eye contact and smiles or nods. Each time I stand to leave, or walk to the bar, a member of staff acknowledges me. It can […]

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What makes a story great?

by Steve Seager

As a writer and pr guy I’ve worked on developing stories for a lot of people. Some of those stories have been great, some not so great: all for different reasons. Trying to find a ‘universal truth’ in what makes a story great is pretty tough. But in an effort to keep it simple, I […]

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The journey matters

by Steve Seager

And so, the first post on my new pr blog! Still figuring out typepad, so please bear with me a while! My goals here are to share lots of lovely thoughts, ideas and insights into pr, strategy, marketing and communications in today’s webby world. Of course, it’s a social web, and that’s the key. I […]

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