Social Business Design and Shepherd’s Syndrome … What if?

by Steve Seager

For many businesses, social is seen as just a handy bolt-on to their marketing or PR. Others, however, use social media as an opportunity to learn first-hand about the benefits of social business design. In a nutshell, social business design means bringing corporate and business strategy and operations up to date with digital technologies – and […]

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IABC Europe & Middle East Leadership Institute 2012: Network, Share & Learn

by Steve Seager

I’ve just returned from Paris from this year’s IABCEME Leadership Institute – a fabulous event where regional IABC (International Association of Business Communicators) board members meet up to hear from a keynote speaker, network, share experiences and hear the latest marketing and communication best practices. I’m currently director of comms on the European/Middle East region […]

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Marketing and Publicity 2.0 for Architects: Getting Started

by Steve Seager

No matter which industry we are in, the core principles of marketing and publicity 2.0 remain the same: Content is the currency of the social web. And you are what you publish. Content both positions you competitively and helps communicate your value proposition. The better your content, the better your results. It’s at the heart […]

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Inside Seth’s second circle of marketing: Tribe, Community and Story

by Steve Seager

Even the good guys are guilty of blinding us with marketing 2.0 buzzwords from time to time. ‘Tribes’ just sounds way cooler than ‘influencers’. ‘Worldview’ is much more groovy (man) than ‘issues or needs’. Seth Godin’s circles of marketing is a case in point. Seth Godin’s circles of marketing Seth says: “Most amateurs and citizens […]

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European communication monitor 2012

by Steve Seager

The European Communication Monitor 2012, the largest trans-national strategic communication survey, has just been published. And it’s not fluffy. It’s an academic study that surveys more than 2,000 professionals from more than 40 countries to find out what we professionals believe are our biggest strategic communication challenges today. I haven’t had time to read or synthesise the […]

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How to Develop a Truly Strategic Marketing Communication Campaign

by Steve Seager

As strategic marketing and communication specialists we often claim our role is essential to the long-term strategic viability of our businesses. And I agree. In fact, thanks to the rise of social, I believe that strategic communications can actually be your company’s competitive advantage. Yet most of what we practice on a daily basis goes directly […]

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How long should a blog post be?

by Steve Seager

One of the most common tactical communications questions I’m asked is, “How long should a blog post be?” I recently mailed a client with this answer: It’s really all about clarity and value to your target audience – not length. However, as a general rule of thumb there are three types of posts: 1. Short […]

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CMOs guide to the social landscape 2012 | now with added Pinterest, G+ and more interactivity!

by Steve Seager

Google+, Quora, SlideShare, Pinterest and Facebook’s favourite – Instagram – have now been included in the 2012 CMO.com Guide to the Social Landscape. Developed by 97th Floor, an ‘organic SEO’ firm (organic SEO means getting found in search engines and social media without paying through the nose for it), they’ve ranked all of your favourite […]

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Web 3.0 marketing is one step closer: courtesy of Google and Facebook

by Steve Seager

Your first priority as a business is to make sure you are around tomorrow. We already know that those companies who are web 2.0 savvy outperform those who aren’t. But things just moved up a gear. Google and Facebook are rolling out significant changes to their models – changes that bring web 3.0 one step […]

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Meeting the Big Data marketing challenge: get started, get targeted, get ROI

by Steve Seager

Some advice for marketers in medium sized businesses with ambition: if you want to set yourself up to best leverage Big Data in the future, start adopting targeted marketing strategies right now. And include ROI as a core social metric. If you’re up to speed on Big Data, jump to the last para down below […]

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