Business level goal setting for social media: get specific, get targeted

by Steve Seager

As strategy geezer at Storywise I help people figure out what to do on the interwebs to reach a specific business goal. I work closely with clients on sharpening and refining goals. All well and good. That’s part of my work. But! It can cost you more than necessary if your goals are not in […]

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Engaging employees for change: new rules too?

by Steve Seager

As you know I come in two flavours: strategy and communications director of Storywise and President Elect of the Netherlands chapter of the IABC – the International Association of Business Communicators. Last Friday I donned my IABC hat and attended the IABC European and Middle East Leadership Institute in Covent Garden in London. The keynote presentation […]

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Chris Anderson: how video fuels global innovation

by Steve Seager

If you don’t follow the TED talks, you should! Here’s yet another example of an inspiring presentation, this time from TED curator Chris Anderson. In this talk, Chris explains how video in social media is a source of both global inspiration and innovation. If a picture tells a thousand words, how much is a video […]

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Social media and targeted content: a framework and insights

by Steve Seager

It’s been a while since I posted, so my apologies. On the positive, I have been busy with presentations, speaking opportunities, business is building well and my new blog is nearly ready. In the meantime, here’s a little presentation I gave for architects in a quick and dirty business workshop on targeted communications: the what, […]

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CMO Infographic: which social media channel is good for what?

by Steve Seager

Here’s a useful infographic for marketers. It describes and ranks the 10 most popular social media channels by customer communication, brand exposure, traffic generation and SEO impact. Although there are few flaws in here – many of these rankings are highly dependent on how well you develop and execute a social media marketing strategy – […]

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Zappos and Hsieh: the best word of mouth marketer ever?

by Steve Seager

Here’s an interview with Zappos CEO, Tony Hsieh. Zappos is the world’s largest online shoe outlet who generated $1 billion in sales in 2009. More than 75% of that was repeat business. Zappos is a company that sells full price shoes. Shoes that people can buy anywhere else. No competitive product advantage whatsoever. Hsieh puts […]

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Unilever Benelux and social media: playing catch up?

by Steve Seager

It’s not often I dive into the world of FMCG. Not my area of expertise. But this recent article summary (in Dutch) quoting Nils van Dam, Benelux Marketing Director of Unilever, prompted me to write this post. I’ve bulletised his comments, blow by blow, and added some thoughts. I leave you to make up your […]

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When my mum follows you in social media she is 50% more likely to buy or recommend your brand.

by Steve Seager

A little while ago I posted a tip on the fact that in social media, conversion follows conversation. Meaning that brands who a) actually have a social media presence and b) publish valuable content to engage with consumers, win out over those who don’t. It’s always good to have the data to back up the […]

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SUGAR: artfully pitching proposals to senior management in 4 minutes flat

by Steve Seager

You have a cunning plan — a great idea on how you can use all this newfangled social digital technology stuffs to help your company tackle a particularly burning problem. But before you spend a thousand hours crafting out a detailed proposal for your extremely busy boss, here’s a couple of things to think about: 1. […]

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10 point summary: free social media marketing industry report April 2010

by Steve Seager

This April 2010 social media marketing report ‘How Marketers Are Using Social Media to Grow Their Businesses’ by social media examiner is well worth sharing with your colleagues. Highly recommended. I’ve made a summary for you, but I’d like you to do something in return! Take a read and ask yourself one question: “Why aren’t […]

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