Airlines, a vulcano called Eyjafjallajökull, and crisis communications in social media

by Steve Seager

It feels a bit churlish to be using a volcanic eruption as a social media case study, but take a look at this presentation below by Corinne Weisgerber. It shows how KLM, British Airways, Virgin Atlantic, Lufthansa, American Airlines and Delta have responded (are responding) to the flights crisis using social media. It’s a real […]

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10 reasons why social media listening is the best PR and marketing investment you can make

by Steve Seager

Here’s 10 fab (and totally logical) reasons why you should brush up on your social media listening skills. #10 – Know your target audience They could be critics or fans. They could be influencers, competitors, or even potential ambassadors. Unless you are listening how will you know who is important to you? #09 – Know […]

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A conversation on managing your advertising and social media marketing mix

by Steve Seager

Below: Ad for Hagstrom guitars 1974. Wow! I’m inspired! I just participated in a great conversation in a LinkedIn group: Future Trends on “Can Social Media Marketing Replace Advertising?” I totally recommend joining the group and checking it out. Many different viewpoints, lots of great advice. If you are wondering how to manage your mix […]

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Itchy and Scratchy and the relationship between PR and marketing

by Steve Seager

PR is about opening up a space in people’s heads, and in the market, so that when you come to sell your product or service, people are itching for it.
Marketing is about making sure that your product or service scratches their itch.

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Profit: the bottom line of social media engagement

by Steve Seager

I often get asked by clients why ‘engagement’ is so important to succeed in social media. By ‘engagement’ we mean actively working social media to build real relationships with your stakeholders. I’ll write more on engagement soon. Meanwhile, here’s an analysis of a report [PDF] from Altimeter and WetPaint which might help put this ‘engagement’ […]

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Message, Audience Medium: my Holy Communications Trinity

by Steve Seager

No matter what sort of communicator you are, you may well find this useful. It’s MAM: a mental check I’ve been using for years to help keep my eye on the targeted communications ball. It’s so basic I’m often surprised that more communicators aren’t aware of it. I alway mentally scoot around it several times, checking […]

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Definitely dudish: Mark Schumann IABC in Amsterdam on social media

by Steve Seager

Hey there. Last week, Mark Schumann (more about him here and his blog), Chair of the International Association of Business Communicators, visited the Dutch Chapter to give his spin on social media. I’ve been a member of the IABC a couple of years now. It’s a global organisation with more than 15,000 members in 70 […]

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Free social media presentation for PRs who wanna get started!

by Steve Seager

Free social media presentation for pr and communications people wanting to get started!

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Social media tip: conversion follows conversation

by Steve Seager

Social media is easy. Get followers, build business. Right? For many people new to social media, your number of connections equals your level of success. The more followers the better, right? Many businesses I have spoken with seem to love this approach. As do many marketers. The rationale being: let’s get the numbers up first. […]

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Social media advice from Best Buy: nice case study too?

by Steve Seager

In the theme of recent snappy posts that help me keep blogging while I’m far too busy with clients, here’s a video from Best Buy, one of the world’s largest consumer electronics retailers. In the first minute and 46 seconds of their little vid their CMO, Barry Judge, explains what social media means for them. […]

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