A short video: online PR is all about community

by Steve Seager

Here’s a short video from the nice folks at RealWire that helps explain the key differences between traditional and online public relations. The cheese on toast mention made me laugh, and getting the beers in is always a nice analogy to use. The key takeaway from the video is if you want gain influence online […]

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How to pitch social media as a business tool in 2 minutes: Meerman style

by Steve Seager

If you are looking for a 2-minute pitch to get buy in for social media as a valid business tool, for your potential client, or your own internal organisation, I don’t think you can do any better than the first 2 minutes of the rather brilliant David Meerman Scott’s video. If you want to stick […]

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Who should own social media?

by Steve Seager

If you are a business getting into social media, who should ‘own’ it? PR? Marketing? Sales? Online marketing? Brand manager? Where should it sit in your organisation? Just a few months ago I strongly argued that PR should take ‘ownership’. My rationale for this is that genuine two way dialogue is at the core of […]

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Social media is a lot like Aikido. Advertising is a lot like Karate

by Steve Seager

The first opportunities most business see in social media is: “Great! Another channel to advertise in!” But even though you are fighting your competition for market share, competing for business, it’s important to remember that there are different rules of engagement for every channel. Social media is no different. So I’d just like to pop […]

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Should you use social media? Don’t ask me, ask your customers!

by Steve Seager

Almost every day I get client questions about social media channels: should I build a Facebook page? A YouTube Channel? A Twitter channel? Can I use a MySpace page? Should I build a company profile in LinkedIn? My usual response is framed around business objectives. I start by asking: ‘what do you want to achieve […]

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Canal Plus: never underestimate the power of a good story

by Steve Seager

Just had to share this one!

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Mr. Nielsen knows who we trust. It’s us

by Steve Seager

The latest Nielsen Global online survey, which is out twice a year, has been covered a lot. But from the comments I’ve encountered recently in client meetings, it may be worth taking another quick look. In short, according to the latest Nielsen survey of over 25,000 online consumers from 50 countries, recommendations from people you […]

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Business leaders and social media: 4 step strategy framework

by Steve Seager

If you are a business leader, it is important for you to lead social media engagement rather than ‘let it happen’ to your business. This post gives business leaders a basic framework to guide strategy development. You can download an expanded version here on scribd. I will develop this theme over time. Would appreciate your […]

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Avoiding social media baptisms of fire: if nothing else, just listen. Pretty please.

by Steve Seager

Oh dear, yet another business gets hit with the social media suckerpunch. Dell were the pioneers in underestimating the power of social media. But they recovered nicely. Motrin have been there, as have Domino’s Pizza and many others. Now it’s the turn of United Airlines. You can read a little more here, but in short, […]

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Whose words are these? Authenticity in online public relations

by Steve Seager

Beth Harte from marketing profs  has kicked off a lively discussion about whether public relations can be, or has ever been, ‘authentic.’ As she says, by authentic, she means: not false or copied, but genuine and real. She refers to the fact that many articles, presentations, blogs, or twitter posts are not written by the […]

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